BMW boss reveals why the new flagship XM is an SUV

BMW M could have designed a successor to the M1, but that is not what its consumers want, according to the division’s boss.

The 2023 BMW XM is edging nearer to its unveiling as BMW M’s flagship design – and to start with stand-by yourself M model in 40 decades – in celebration of the efficiency arm’s 50th anniversary.

But though BMW has shown off a quantity of thought cars in latest years reminiscent of the very low-slung M1 – BMW M’s to start with production auto – division boss Frank van Meel has uncovered to Autoblog why the business resolved to go in a distinct route for its 2nd committed M item.

“When we did the M1, every single car corporation that preferred to say ‘I have one thing special’ crafted a athletics vehicle – that was the section anyone desired to enter,” van Meel spelled out.

“If you search now at the most significant, most important, and speediest-escalating segment, it truly is evidently the SUV phase. And, in comparison to other manufacturers, we were still lacking this top expressive luxury flagship at the top of M.”

As very well as getting the very first stand-by yourself M product or service because the M1, the XM could be the most impressive design to ever occur from the brand name – with 550kW and 1000Nm previewed in the strategy car from its plug-in hybrid twin-turbo V8, alongside with a pure-electric powered driving vary of up to 80km.

“The BMW M brand and BMW X assortment are really important to Australia – one particular in five BMWs offered here have on an M badge and BMW X motor vehicles represent a lot more than 60 per cent of our complete gross sales volume,” the spokesperson claimed in a statement.

“With that in thoughts, the BMW Notion XM has instant charm for our market place. If the output design is manufactured obtainable to us, we will certainly offer you it to our shoppers.”

Expect the 2023 BMW XM to be unveiled in its generation guise in the coming months, as BMW M proceeds to celebrate its 50th birthday.

Ben Zachariah

Ben Zachariah is an expert writer and motoring journalist from Melbourne, possessing labored in the automotive industry for much more than 15 several years. Ben was earlier an interstate truck driver and finished his MBA in Finance in early 2021. He is thought of an expert in the area of traditional automobile investment.

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