DrivenIQ and Cartender Partner to Revolutionize Automotive Video Marketing for Dealers, Manufacturers | News

Auto purchasers are recognized and offered with significant high-quality video clips throughout their searching journeys.

TOWSON, Md., May possibly 4, 2022 /PRNewswire-PRWeb/ — DrivenIQ, the professionals in information and information technologies to assistance companies ideal publicize to their perfect clients, right now declared it has partnered with Cartender, the automotive industry’s fastest custom made video clip generation enterprise. With this partnership, dealers and makers can positively establish customers who have frequented their sites and existing these customers with large-excellent automotive films all over their getting journeys, no make any difference where they are searching on the internet.

Here’s how it works:

1. Visitors to supplier and producer websites are determined by VisitIQ, a Real-time 1st Occasion Shopper Identification Technological know-how. This know-how, by DrivenIQ, is equivalent to Caller ID for your internet site.

2. In just minutes, tailored and company-authorised films – from test drives to unique features to significant-top quality vehicle commercials – are presented to prospects all through their on the web acquiring journeys. This is created attainable with Cartender’s Render API and Design Online video API, in mix with DrivenIQ’s VideoIQ API.

3. Video clips are presented to shoppers across Need-facet Platforms (DSPs), About-the-Leading (OTT) streaming, and all social media platforms, including TikTok – from web site pay a visit to to video, in in the vicinity of real-time – no matter exactly where the customer’s journey will take them on the internet.

“We are thrilled to merge our 500+ million 1st Bash audience information with Cartender’s advanced automotive online video technologies to support marketers reach shoppers who are in the car ‘hyper-purchasing-and-study phase’,” said Albert Thompson, CEO of DrivenIQ. “Buyer online video intake is here to continue to be, and a cookieless upcoming is on its way. Why commit millions of bucks trying to achieve people today who have by no means even frequented your web-site? It’s time to cease the guesswork and aim your means on individuals who have frequented you, know you, are in get to and ready to invest in.”

Collin Davis, CEO of Cartender, suggests prosperous video advertising and marketing hinges on quality information and advanced APIs.

“The accurate electric power in Cartender’s skill to routinely create online video material at scale starts with the facts supply,” mentioned Davis. “DrivenIQ’s ultra-neighborhood in-current market information, coupled with our movie APIs, aids stores deliver engaging, related, and tailored digital video clip content material that helps make getting a automobile simple and exciting.”

Albert Thompson claims this partnership delivers many very first-to-sector applications and rewards for dealers and OEMs, and their companies:

  • The initially authentic-time, 1st Party Information cookieless online video marketing tool.
  • The initial customer journey solution for online video that identifies customers mid-exploration.
  • Obtain to hundreds of thousands of customized inventive, OEM-authorized films, and thousands of hrs of vehicle b-roll footage, such as make/model video clip take a look at drives, supply movies, branding videos, archival footage and commercials.
  • Site pay a visit to to video usage capabilities, all though clients are in the hyper-searching-and-exploration phase.
  • In the very close to future, the use of details science to capture past vehicle data to generate authentic-time individualized auto provide videos.

“We are listed here to revolutionize promoting philosophies throughout all verticals with in-depth 1st Social gathering info and superior promotion technologies,” stated Thompson. “We’re in this article to reach serious intenders in actual-time who visited your web-site, no matter whether they are browsing, surfing or socializing somewhere else. We’re here to aid entrepreneurs improve their fees and arrive at the correct potential buyers at the right time with the correct content to reach optimum results.”

DrivenIQ is a info-pushed intelligence know-how organization. Late last year, Capstone Technologies Group, Inc (OTC: CATG), a organization that acquires, operates and organically develops disruptive systems, obtained an original minority desire in DrivenIQ and has invested more cash to further more speed up the firm’s growth.

About DrivenIQ

DrivenIQ is an omni-knowledge ad tech company that specializes in zero party and 1st social gathering data to assist corporations very best publicize to their ideal shoppers. The company presents a range of expert services, such as web-site site visitors analytics, geo-zoning technologies, textual content information advertising, social media remedies, and DriveBidTM, a dwell car trade-in marketplace, to assistance corporations and entrepreneurs engage with their current and prospective prospects. Launched by Albert Thompson, a digital advertising and marketing expert and previous automobile vendor, DrivenIQ is finest recognised for its automotive marketplace knowledge methods, even though it can help compact, medium, and large corporations throughout many industries. Stop by for far more facts.

About Cartender

Cartender provides movie articles, digital marketing technological innovation and providers to car dealerships and resolution suppliers, together with online video check drives and scalable, facts-driven written content production with omni-channel distribution. Cartender’s overall suite of online video goods empowers automotive marketers to improve every stage of the consumer’s auto acquiring working experience. Go to to master far more.

Media Speak to

Jennifer Lange, DrivenIQ, 1 (949) 460-3408, [email protected]


Resource DrivenIQ