How WOCAN is ushering in the next generation of ladies of color to the automotive industry

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. In today’s phase, host Cory Mosley is joined by an esteemed panel of automotive retail specialists who are also the founders of the Gals of Colour Automotive Network, or WOCAN. This panel consists of Amanda Gordon, proprietor of GoJo Car, Erikka Tiffani Wells, retail sales and small business progress manager with around 15 many years of knowledge in automotive, and Kerri Smart, vice president of communications for TrueCar.

Our a few visitors put together, have a long time of encounter in the automotive retail industry.  They also know initially hand what it is like to make a profession in this industry both of those as ladies and as folks of shade.

“We produced WOCAN mainly because we felt the need and we preferred this organization for ourselves,” states Smart. “We felt at occasions isolated, that probably this enterprise was not for us, and yet we however trudged forward. We want to be in a position to produce a community where by its much easier for that up coming generation of gals of colour that want to be part of this company.”

Both Gordon and Wells concur. While the three women of all ages had spoken about starting off this group for quite a few many years, the timing became ideal this year in the wake of the lots of horrible acts of racial injustice. Gordon suggests her enthusiasm for supporting women of colour is what fueled her to get a leap and get started WOCAN.

Wells has developed up in the retail facet of the vehicle small business. She remarks on the lack of African-American and woman illustration she came throughout while climbing the dealership ranks. Frequently, she was the only African-American woman in a managerial place at the dealership. She states that ladies of coloration are hesitant to be a part of the business because of to this lack of illustration.

For additional fantastic insight from our panel and to uncover out extra about WOCAN, be confident to view the entire demonstrate earlier mentioned. Be a part of us up coming Thursday for a different episode of Range in Automotive.


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