UKT360 Team has appointed Audrey Piboule as main marketing and advertising officer.
Piboule will oversee the group’s shopper engagement routines throughout all internet marketing channels, whilst also acquiring more robust consumer associations with new and current partners.
Through her time as Renault Retail Team UK’s team made use of vehicle advertising manager, she performed a important purpose in creating its made use of auto on the web showroom utilising UKT360 technological know-how.
In her position as electronic utilised motor vehicle advertising and marketing supervisor at Renault Retail Group Europe, Piboule produced the electronic strategy for the group’s Autoworld brand name, focused to selling non-franchise used vehicles on line.
Most just lately, Piboule held a senior advertising and marketing position at PSA Retail France, optimising its marketing tactic for used cars, with a concentration on improving upon digital imagery.
Nigel Spratt, UKT360 founder and CEO, mentioned: “Audrey brings a wealth of business enterprise-to-company abilities and 8 years’ expertise operating in the automotive marketplace in the course of Europe.
“Her insights as a previous customer and imagery evangelist for big European companies will carry real, shopper-targeted worth as we look to create and greatly enhance our market place-foremost digital expert services and automation alternatives. ”
Piboule claimed: “I am excited to get started performing with UKT360 Group. Having followed the transformation of this firm because 2014, it has transitioned quite promptly from a components-only company to presenting total switch-important electronic, details and components answers.”