Women in Retail: Robyn Jordan of DriveTime Automotive Group

Car Remarketing is recognizing the 2022 Women in Retail honorees in the latest problem of the magazine and at Employed Automobile 7 days this slide in San Diego. 

With these awards, we particularly figure out major leaders on the retail side of the auto field, which include honorees from dealerships, supplier groups and third-get together providers/suppliers.

About the subsequent couple months, AR will be putting up Q&As with each of the honorees on this web site.

Upcoming up is Robyn Jordan, who is head of folks at DriveTime Automotive Group.

Automobile Remarketing: What do you enjoy most about functioning in retail automotive, and what would you adjust?

Robyn Jordan: I completely appreciate the people today in this sector. There are so many talented men and women in retail automotive and the very best section is that they all arrive from diff erent backgrounds. After they get automotive in their blood, even though, they are listed here to continue to be!

There’s a thing uniquely superb in functioning with a diverse team of folks who carry new perspectives to our troubles. Discovering inventive methods to get the proper purchaser, in the ideal car or truck at the ideal deal phrases is definitely an artwork that is attained by way of doing work together. I would appreciate to see a lot more innovation in this house.

As retail automotive experts, it’s our goal to uncover strategies to meet up with the consumer in which they are. What an remarkable detail it would be to provide a personalized experience centered on customers’ buying designs.

AR: What is the top trend you are looking at in retail automotive this calendar year?

Jordan: The automotive business is quickly shifting, and I do not see that slowing down whenever quickly. There are two trends in particular that I’m looking at for that go hand-in-hand. One facilities about affordability as we go on to see the impacts on provide chain and manufacturing have an effect on price tag. Two is the continued evolution of electric powered automobiles and know-how, which defi nitely plays into affordability.

AR: What piece of profession information would you give your young self?

Jordan: It is so vital to be individual and soak everything in. Some phrases of wisdom that mentors are sharing with you may possibly not make sense now, but I promise it will be exceptionally useful one day. Preserve your intellectual curiosity and talk to queries — I can not strain that more than enough. Also, really do not be fearful to confess when you are uncertain of something. There are persons to aid you, guidebook you and solution the concerns you have… Lean into it and choose edge of it! Develop genuine relationships so you can normally keep on mastering.

AR: What has been the top critical to your achievements in retail automotive?

Jordan: It’s easy: pay attention to the persons! As a human sources specialist, I have observed achievements via listening meticulously and fixing the proper challenges. Far too usually, we are browsing for alternatives in advance of we have even identifi ed the issue. Listening with intent and compassion goes this kind of a extensive way and permits us to deliver innovation and engagement to the industry, which helps our people go on to do the same.

This market is hard — acquire the time to study from many others and create solid connections. Moreover, investing in future leaders by means of leadership improvement courses is invaluable. After you equip leaders with the equipment they need to have to provide their stories, you will fi nd an overall business of motivated and delighted staff members. And that is real achievements!